Backlink audit
A review of the links you have, the links competitors have and any that could cause harm.
Link building
Link building: Build the authority that moves rankings.
White-hat link building that earns relevant links from real websites through content, digital PR and partnerships.
Overview
Links from other websites are one of the strongest signals Google uses to decide who to trust. One relevant link from a respected site can be worth more than hundreds of low-quality ones. Friday Creative builds links the way search engines intend: by creating things worth referencing, telling your story to the right publications and turning the relationships you already have into mentions. Every link is earned, relevant and safe for the long term.
The problem
Strong pages that still sit on page two?
If your content and technical SEO are in good shape but competitors still outrank you, authority is often the gap. Shortcuts like paid link networks can make it worse, risking penalties that take months to undo.
What's included
Link building services
Digital PR
Stories, data and expert comment pitched to journalists and publications in your industry.
Linkable content
Guides, tools and research that people want to cite and share.
Partner and supplier links
Mentions from the businesses, associations and communities you already work with.
Unlinked mentions
Places that mention your brand without linking, turned into links.
Link reporting
Every link we earn, where it came from and what it's doing for your rankings.
What makes a good link?
Relevance comes first: a link from a site in your industry or community means more than one from an unrelated blog. After that, we look at whether the site is trusted, whether real people read it and whether the link sits naturally in useful content. We'd rather earn five links that matter than buy fifty that don't.
Safe link building only
We don't buy links, use private blog networks or swap links at scale. Those tactics break Google's guidelines and can undo years of work overnight. Earned links take more effort, and they keep working.
Links work best on strong foundations
Link building pays off fastest when your site is technically sound and has content worth linking to. We check both first, so the authority you build goes where it counts.
How it works
Our link building process
- 1
Audit
Your links, your competitors' links and the gaps between them.
- 2
Plan
Targets, story angles and content, agreed with you.
- 3
Create and pitch
Content made and pitched to the right people.
- 4
Report
Links earned and their impact, every month.
Do you buy links?
No. Paid links break Google's guidelines and put your site at risk. Every link we build is earned through content, PR or real relationships.
How many links will I get?
We don't promise a number, because quality matters more than volume and every outreach campaign is different. We report every link we earn and what it's doing for you.
Is link building still worth it?
Yes. Links remain one of the main ways search engines judge authority, and mentions on trusted sites also help AI tools recognise your brand.
Can bad links hurt my site?
They can. If your backlink audit turns up spammy or manipulative links, we'll recommend what to do about them.
Book a discovery call
Ready to build real authority?
Book a free discovery call. We'll compare your links with your competitors' and show you where the gaps are.