Audience strategy
Targeting by job title, function, seniority, industry, company size and company lists.
LinkedIn Ads
LinkedIn Ads: Reach the people who sign off.
LinkedIn advertising that puts your business in front of decision-makers by job title, industry, seniority and company.
Overview
If you sell to other businesses, LinkedIn lets you target people by what they do: job title, function, seniority, industry, company size or even a list of specific companies. Friday Creative plans and runs LinkedIn ad campaigns for B2B companies and professional services firms, from building awareness with the right accounts to generating qualified leads. We write and design the ads, set up lead gen forms and tracking, and report on the leads that matter as well as the clicks.
The problem
Expensive clicks and leads that go nowhere?
LinkedIn clicks cost more than on most platforms, so mistakes add up fast. Audiences that are too broad, generic creative and forms that ask too much too soon all push up the cost per lead. LinkedIn works when the targeting is tight, the message speaks to a specific role and the offer is worth their time.
What's included
LinkedIn advertising services
Sponsored content
Single image, carousel, video and document ads in the feed.
Lead gen forms
Pre-filled forms that make it easy to enquire, connected to your CRM.
Thought leader ads
Posts from your founder or team promoted to the right audience.
Account-based campaigns
Ads aimed at a list of target companies, coordinated with your sales outreach.
Tracking and reporting
Insight Tag set-up and reporting on lead quality, not just volume.
B2B buyers need more than one ad
B2B decisions take time and involve several people. We plan LinkedIn campaigns in stages: useful content that earns attention from the right roles, then retargeting with case studies and proof, then a clear invitation to talk. Each stage builds on the last, so your first sales conversation starts warmer.
LinkedIn alongside search and your website
LinkedIn builds awareness with buyers before they're ready. Search ads and SEO catch them when they start looking, and a clear website helps close the deal. We plan all three together, so the message is consistent wherever they find you.
How it works
Our LinkedIn advertising process
- 1
Goals and audience
The roles, industries and companies you want to reach.
- 2
Offer and creative
Content and ads written for each role.
- 3
Set-up and tracking
Insight Tag, lead forms and CRM connection.
- 4
Launch and test
Audiences and messages tested.
- 5
Optimise and report
Reporting on lead quality and cost per lead.
Is LinkedIn advertising expensive?
Clicks usually cost more than on other platforms, but the audience is more precise. For B2B offers with a healthy deal value, that precision often pays off. We'll tell you honestly whether it suits your business.
What budget do I need?
The right spend depends on your audience size, your goals and how quickly you want to learn. Talk to us and we'll recommend a starting budget. Ad spend is paid directly to LinkedIn.
Can you target specific companies?
Yes. We can upload a list of target companies and reach people who work there, filtered by role or seniority.
Will leads go into our CRM?
Yes. LinkedIn lead gen forms can connect to most CRMs or send leads straight to your inbox.
Book a discovery call
Want to reach the right decision-makers?
Book a free discovery call. We'll talk through who you sell to and whether LinkedIn is the right place to reach them.