Strategy
Audience, goals and formats planned around what works on TikTok.
TikTok Ads
TikTok Ads: Get discovered in the For You feed.
TikTok advertising with short-form video made to feel native to the platform, planned, produced and managed by one team.
Overview
TikTok is where many people now discover new products, places and brands, often without searching at all. Its ads appear between videos in the For You feed, so they need to look and feel like TikTok rather than a TV commercial. Friday Creative plans and runs TikTok ad campaigns with short, native-style video, the TikTok pixel and Events API set up properly, and testing built in, because creative wears out fast on TikTok.
The problem
Your audience is on TikTok. Are you?
Polished ads often fall flat on TikTok. What works is fast, honest and made for the feed: a strong hook, real people and a reason to keep watching. Getting that right takes a steady stream of fresh creative and a clear way to test it.
What's included
TikTok advertising services
Native-style video
Short videos built around hooks, trends and real people, made in-house.
Spark Ads
Your best organic posts, or creator posts, run as ads.
Creator partnerships
Creators matched to your brand to make content for ads, where it suits.
Pixel and Events API
Tracking set up so TikTok can optimise for enquiries and sales.
Creative testing
New hooks and concepts tested regularly to keep results fresh.
Creative that keeps up
TikTok audiences tire of an ad quickly, so a campaign needs new creative often. We plan a steady pipeline of hooks and concepts, test them in small batches and scale what works. AI helps us move fast on variations, and a person reviews everything before it goes live.
Is TikTok right for your business?
TikTok suits brands with a visual product, a personality or a story to tell, and audiences who are open to discovering something new. It isn't for everyone. We'll look at your audience and goals and tell you honestly whether TikTok, Instagram or another platform is the better place to start.
How it works
Our TikTok advertising process
- 1
Goals and audience
Who you want to reach and what success looks like.
- 2
Concepts and hooks
Ideas built for the For You feed.
- 3
Production
Videos made in-house or with creators.
- 4
Set-up and launch
Pixel, Events API and campaigns configured.
- 5
Test and report
Fresh creative tested and results reported monthly.
Is TikTok only for young people?
No. TikTok's audience has broadened a lot, although it still skews younger than Facebook. We'll check whether your customers are there before recommending it.
Do I need to post on TikTok to run ads?
It helps but isn't essential. An active profile builds trust, and Spark Ads let you run your best posts as ads. We can help with organic content too.
Can you make the videos?
Yes. We script, shoot or edit short-form video in-house, and work with creators when your campaign calls for it.
What budget do I need?
The right spend depends on your goals and how much testing you want to do. Talk to us and we'll recommend a starting point. Ad spend is paid directly to TikTok.
Book a discovery call
Ready to be discovered on TikTok?
Book a free discovery call. We'll tell you whether TikTok suits your audience and what to test first.