Grood Co.: A playful vegan soap brand, dressed for the top shelf

Grood Co. set out to make vegan soap and body care that's fun to use and welcoming to everyone. The name joins two ideas: great product, and good for your skin. The brand had to carry that playful spirit and still hold its own next to premium names on the shelf.

We built the brand on its three values: vegan friendly, fun and for all. Then we designed a system that lets them show. A heavy, friendly wordmark. A family of six colours, one for each scent. And one matte-white bottle with a white label for the whole range, where a single dot of colour marks each scent. The shelf stays calm and every product is easy to find.

The brand was finished and handed over, but the product line didn't go to market. The packaging, social posts and store pages shown here are concept mockups of the system at work, built from the approved brand.

Client

Grood Co.

Industry

Vegan soap and body care

Status

Brand complete, not launched